Running an eCommerce store today has never been more convenient! Ever since the internet came along, all types of curious minds began trying their hand at becoming online retailers. Back then, the concept of eCommerce was still pristine at its roots. Now, almost a quarter of the world is buying searching for products and buying online making competition between eCommerce brands more fierce than ever.
The best way to stand out from the competition is to give your site a complete SEO Audit!
But, what is SEO?
Search Engine Optimization is a technique by means by which eCommerce sites can gain more visibility and traffic opening the door for them to convert said traffic into paying customers!
If you are here in search of a way to conduct an SEO Audit For your Ecommerce Site in Dublin, check out some of these easy-to-use online SEO auditing tools for your website.
SEO Strategies that are Easier to Execute using online SEO Tools :
In 2015, 7.4% of brand retail sales took place through eCommerce. This figure is predicted to double itself by 2024. Ecommerce stores are rapidly expanding by following simple and strategic SEO techniques, such as the following;
- Keyword Analytics and Research
- SEO Website Architecture
- Technical SEO
- On-Page SEO
- Local SEO
- Link Building
- Content Marketing
- Measuring Success of SEO
Now that it’s clear what is necessary for successfully auditing the SEO for an eCommerce, here is a list of free tools that can help execute the same.
Remember to follow these steps when using any SEO tool;
– Enter Site Domain Name
– Select Niche Category
– Retrieve Market and Rank Data
List of Free SEO Tools
SEMrush :
When searching for an all-in-one SEO site audit kit, that search stops at SEMrush! It is the number SEO auditing on everyone’s list. SEMrush offers a wide range of tools for every type of SEO requirement such as researching keywords, optimizing content, paid to add research, tracking ranking, and also monitoring social media sites.
One of the specialties of SEMrush is its Keyword Overview feature where the value of each keyword is instantly estimated to help identify which keyword is best organically. SEMrush enables a user to find the most competitive keywords to help improve ecommerce site rankings.
SpyFU :
spy is as renowned as SEMrush in the SEM industry but purely because of its research potential. Though there are no specific SEO auditing tools on SpyFU, it is still an amazing tool for conducting keyword research, competitor research, tracking page ranking, backlink tracking and more!
SpyFU provides its users with invaluable data for successfully running SEO campaigns for an eCommerce website. What sets it apart, are tools like SEO Keyword Research which recommends keywords with more potential to rank while highlighting keywords that should be removed.
Ahrefs :
Up next, is yet another all-inclusive site auditing site that is quite well known. Even though Ahrefs offer limited site auditing tools it is still quite effective in providing SEO-related data. The tools available on Ahrefs include Keyword Explorer, Site Explorer, Rank Tracker, Site Audit and Content Explorer.
The Site Explorer is a great tool for analyzing the traffic on any E-commerce site or its URL.
Keyword Explorer highlights the best keywords to help rank campaigns on Google, Amazon and YouTube.
The most effective tool on Ahrefs is the SEO auditing tool which points out the structural issues relating to SEO on an eCommerce website.
Moz Pro :
Moz is also a noteworthy tool for acquiring worthwhile insights on how to do SEO for an eCommerce site. Its flagship product is its all-in-one digital suite called Moz Pro which offers a plethora of tools.
The Moz Pro Keyword Explorer gives the user a list of a high-traffic keywords as well as the questions that most people are asking. This data can prove to be extremely useful for eCommerce content creators.
Moz Pro also enables Search Engine Optimizers to track the competition of a specific website as well as point out the keywords which the competition is ranking for.
The Site Crawl Hunt feature on Moz Pro points out the issues for which the Search Engine is unable to crawl the user’s site.
Screaming Frog SEO Spider :
An exceptionally useful and yet cost-effective SEO auditing tool is the Screaming Frog SEO Spider! This tool has both a paid and free version, whereas the prior offers more access to its features. This tool extracts crawling data from websites of all scales by analyzing and identifying broken links, page titles and meta descriptions. A user can crawl and test up to 500 URLs using Screaming Frog.
Conclusion :
In order to significantly improve the Search Engine visibility of an eCommerce website, one must ensure that the search engine is able to crawl all the pages on that site. With the help of a combination of free and paid SEO tools, a Search Engine Optimizer is able to conduct a full-scale SEO Audit For Ecommerce Site Dublin by extracting and comparing data retrieved from the competing eCommerce sites.
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